No Wi-Fi please, we’re British
After years of meeting demand for greater connectivity, tourism businesses now must also cater to travellers who want to get away from it all, writes Enver Duminy
Seventy-two per cent of British travellers have stated in a survey that they prefer to be entirely unplugged or unplugged as much as possible, according to Statista.com. According to World Travel Market Global Trends report 2016, unplugged tourism is set to be one of the top-10 travel trends for 2017. What that means for local businesses is an adjustment in their business models as well as how they market their products, in order to accommodate market changes. Typical of any business, trends can turn the market upside down. Travellers have been clamouring for the past decade for more connectivity, more access to Wi-Fi and more opportunities to recharge their tired mobile devices. Travel and hospitality businesses able to offer these benefits used them to leverage sales and increase bookings. Of course, there is a proportion of the market that still seeks out plugged-in tourism, sharing their holidays from the planning stages all the way to photos of their plane’s wingtips on touchdo...
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