The year 2016 will be remembered as the year that mainstream media died (after a long illness bravely borne). It fought a valiant battle and although the seriousness of its condition was not immediately known, the election of Donald Trump as the 45th US president left little doubt it is time for its burial. This is not about Trump. It is about the fact that close to 60-million people voted for him and no one in the media saw it coming. They were so caught up in their own echo chamber that they forgot their role is to report the news and not to influence it. They were so convinced by their own writing, and by their own view of life, that they neglected to look out of their offices to what was happening on the street below. It reminds me of some business meetings I have attended. The scene: a few business people walk into a boardroom. The meeting begins. The person with the most influence in the room announces the sky today is purple. There is silence. Contemplation. In an attempt to ...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.