BUSINESSES have latched on to the Pokémon Go phenomenon by luring customers to their doorsteps, quite literally. The game offers a range of in-app purchases and the one that is most important for businesses is lures.A lure module allows you to attract wild Pokémon, thereby increasing the rate of Pokémon generation in the area around the Pokéstop where they are placed for half-an-hour. Therefore, if your business is a Pokéstop or is situated near one, the use of lures will result in a mass of people stumbling to your doorstep.Being associated with the game can have a positive impact on getting businesses noticed, however, neither Niantic (the app-creator) nor Pokémon has released any guidance for businesses to follow regarding the legal implications.Using Pokémon for commercial benefit has direct copyright and trademark consequences. Copyright is a set of exclusive legal rights given to the author or creator of an original work – that includes the right to copy, distribute, adapt, pe...
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