CHINA’s investment in SA is growing, and the multibillion-rand deals being struck present opportunities for smaller South African companies.For tourism operators, the Chinese embassy facilitates many official visits for investment purposes. To make the most of these, operators need to understand the nuances of the Chinese market.Cape Town Tourism participated in four trade development workshops in key Chinese cities in July, with a view to capitalising on tourism opportunities and attracting visitors from China to SA.The workshops, hosted by SA Tourism and attended by 420 agents, yielded key market insights for both the Chinese and South Africans.A diverse marketOne insight that emerged is that we must adopt a multipronged marketing strategy that acknowledges we are reaching a vast country with differing preferences from region to region. Just as SA would not market Johannesburg or Bloemfontein in the same way as Cape Town, different cities in China have different travel expectation...
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