Philip Morris SA calls for different rules for its differing products
The cigarette maker says differentiated regulation and taxation could be used to cut prices and incentivise consumers to use less harmful tobacco products, such as iQos
Philip Morris International’s SA division has urged the government to ease rules restricting tobacco advertising for “smoke-free” products such as its iQos device, arguing it needs more scope to inform consumers about alternatives to smoking.
The manufacturer of cigarette brands Marlboro and Chesterfield has previously said it aims to derive half its net revenue from smoke-free products by 2025...
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