IN 2015, a US advertisement laid bare some of the realities of pregnancy: the protruding belly and accompanying lower back pain, the sleepless nights, the discomfort and the calendar countdown. The images played to a soundtrack of a Michael Bolton song about pregnancy, I Just Can’t Wait to Meet You.But the advertisement doesn’t end in a hospital room with a swaddled infant. It’s a man with that baby bump and he loses it only after a successful trip to the bathroom, emerging newly svelte. His wife, thrilled, rushes into his arms, and the advert for fibreOne Chewy Bars tells viewers, "If you’re irregular, get more fibre."Such is the embarrassing fate of fibre in popular culture. Yet the nutrient crucial to health, as well as moving the bowels, probably reduces the risk of heart disease, diabetes, breast cancer, diverticulitis (a common colon inflammation disorder in middle-aged patients) and death.On top of all that, fibre may play an important role in that ever-elusive health goal, w...
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