Expensive a2 milk enthralls ‘lactose-intolerants’ with promises of better health
FOR Gillian Fyvie, a splash of milk on her cereal typically led to stomach ache, bloating and a swollen tongue. Not since making the switch. Ms Fyvie’s symptoms were avoided not with soy, organic or even lactose-free dairy, she says, but a type of cows’ milk from a2 Milk Co.The Sydney-based company is gaining an international following for its products, developed from the premise that the milk most of the developed world has consumed for generations is causing everything from digestive discomfort to diabetes."I tried it expecting to be allergic,"said Ms Fyvie, a nurse from Inverness, Scotland. "I didn’t react. I love it. I’m going to look into making ice cream with it, maybe making yogurt, too."Since its debut in 2003, a2 Milk has challenged the common wisdom in dairy retailing, grabbing almost 10% of the fresh milk market in Australia with a product that sells for about A$2.80 (R31.50) a litre, more than double the price of regular house-brand milk. Last month, the company raised i...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.