OBITUARY: Andy Rice, a big loss to SA’s advertising and marketing industry
He exerted an influence that will continue over many years
07 February 2024 - 19:09
Some years ago, I hosted an event for the marketing industry in which a panel of experts were given a series of ads to review and then asked to comment.
The gimmick was that after the discussion, the audience would hold up either a red or a green card, signalling approval of disapproval and if they had been swayed at all by the conversation...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.