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MultiChoice, the pay-TV company that operates SA’s largest direct broadcast satellite service, DStv, has hit out at calls by the SABC for the communications regulator to place a limit on advertising revenue received by subscription broadcasters.  

The SABC is proposing that regulations be put in place limiting subscription services such as DStv to no more than 25% of the total television advertising revenue in the country. It says this will level the playing field and throw free-to-air broadcasters a lifeline in a tough operating environment...

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