Audit finds Independent Media inflated circulation numbers
Audit Bureau of Circulations says the company contravened rules in its inclusion of newspaper distribution at schools
18 July 2019 - 10:59
An external audit into Independent Media has shown that the company was inflating its circulation numbers for more than a year, with some publications incorrectly claiming tens of thousands of extra sales.
The Audit Bureau of Circulations of SA (ABC) released a notice at the beginning of July stating that during a routine check audit, the majority of Independent Media’s newspaper titles, including The Star, the Diamond Fields Advertiser, the Cape Argus and the Cape Times, had contravened the rules...
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