My Brilliant Career: NLP coach helps clients realise their true potential
Anneme Coetzee is CEO of Accelerated Business Excellence and a neuro-linguistic programming trainer
What is neuro-linguistic programming (NLP)? NLP describes the fundamental dynamics between the mind (neuro) and language (linguistic) and how their interplay affects our body and behaviour (programming). NLP is the psychology of thinking. Tell me about your work as an NLP coach. As an NLP coach, I ask specific questions to gather information about how my clients think. The more I understand how and what they believe, the more I know about the rules that govern their behaviours and, ultimately, their results. I work with my clients to challenge the beliefs/assumptions that negatively affect their goals. For example, if I am working with a business owner who cannot trust people to do the job properly and finds it difficult to hand tasks over to staff - this affects the growth of the business. We don't know how much is being run unconsciously and how the smallest beliefs can influence our lives. I bring into my clients' awareness what they were unaware of before, so adjustments can be ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.