My Brilliant Career: Marketing, hypnotherapy a perfect match for creativity
Tarryn Pickup is the marketing head at Joe Public United but also practises hypnotherapy at The Wellness Space
Tell me about your job as a marketing director. What does your work day involve? By day I am an internal marketing specialist to an advertising agency, a unique role. Joe Public United, the brand and communication agency, is my client, while I "advertise" the advertiser. This means I work across the marketing spectrum to raise the profile of the agency. I make sure we position the brand correctly in the market for prospective clients. My team and I don swords (our pens), race our horses (media relations) and slay dragons (say no to bad creativity). And working with hypnotherapy? What is that, and what do you do? By night I use hypnosis, combined with therapeutic techniques, to practise hypnotherapy. The facilitator is able to suggest ideas, concepts and lifestyle adaptations, the seeds of which become planted in the subconscious mind. The conscious critical mind is "bypassed", so the individual can promote self-healing. Hypnotherapy aims to reprogramme patterns of behaviour within t...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.