My Brilliant Career: Unable to find the right bag, she designed her own
Lynne de Jager is the CEO and founder of handbag and travel apparel company LJ Collection and lipstick range LJ
Tell me about being a handbag designer. It is quite a challenge, but it is also very rewarding. The challenge is to create something that is unique, functional and fashionable, and the trick is to get the mix just right. Deciding on what market and tastes I am designing for adds to the challenge. But there is nothing that compares to the feeling of getting it just right, which is reflected by the reaction of my customers. The feeling of accomplishment motivates me to make the next designs even better. How did you end up being a designer and what was the big break that helped you get where you are today? My personal taste is quite different and I have always struggled to find items, specifically handbags and travel apparel, I like. I took one of my favourite bags to a leather tailor years ago. He did such a good job fixing it that I wanted to help him to grow his business. I then started designing bags that I took to him to make into samples that I then marketed and sold. This was th...
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