My Brilliant Career
Waldi du Toit is the general manager for student media and executive producer at BOO! Surprising Media Solutions, an out-of-home media company
Tell me about the work you do. My executive producer hat means I am in charge of content and delivering solutions to audiences at our various digital-out-of-home screen locations, so advertisers receive maximum return on investment. We are trying to be less passive and reach our audience better by developing engaging content channels, not just selling space on a digital billboard. My role as GM of student media at BOO! is the implementation of the Media Transformation Project - a national student media solution - at every university we sign with. A large part of my focus has been on the implementation of BOO! Campus TV, one of our media solutions at universities, where we install multiple screens across campus that simultaneously stream university content, youth-relevant entertainment content and advertising. This is primarily an internal communications channel for the universities to speak to their students, not just an advertising channel, so tone is key. I train select content ma...
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