Pretorians are SA's readers while Durbanites seem to still like CDs, online sales survey shows
A Bidorbuy survey shows that Joburgers and shoppers from rural areas are more likely to buy clothing and shoes than other South Africans
An analysis of shopping trends across the country has revealed that Pretoria is home to the most erudite South Africans‚ Port Elizabethans are art aficionados and Johannesburgers have much in common with people living in rural areas. Online marketplace Bidorbuy has released the findings of a survey on shopping trends of South Africans based on their geographical location. Electronics and computers are hands-down the best-selling types of products on its platform‚ followed by watches‚ fashion‚ kitchen appliances and smartphones. However‚ says bidorbuy CEO Jaco Jonker‚ “we did notice some subtle‚ but distinct differences which seem to indicate that shoppers from specific locations do have their favourites.” Pretoria residents reach for books more often than other South Africans. Joburgers and shoppers from rural areas are more likely to buy clothing and shoes than other South Africans.
Port Elizabethans have more of a penchant for antiques‚ art and collectibles than their compat...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.