What does your job involve? My daily routine involves co-ordinating the direction of the company, including allocating capital to the company's priorities, and modelling and setting the company's culture, value and behaviour. I set the strategy and vision of the company. I've been very fortunate to have had the support of the Red Bull Amaphiko Academy over the past two years, and they have assisted me tremendously with mentorship and skills to grow my business. They helped me design a customised road map for my journey as an entrepreneur. I also look at which markets the company should enter, how the company differentiates itself, and its product lines. I have to keep my team of industry experts, managers and farmworkers together. I communicate closely with managers and advisers. And I play a role in negotiating with buyers. In terms of what we do, we farm castor seeds and process them into castor oil, then convert some of the castor oil into biodiesel. Biodiesel is made through a c...
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