No lumps of meat expected in powdered soup, says advertising watchdog
The Advertising Standards Authority has dismissed a complaint about Knorr’s ‘Lamb & Vegetable’ Cup-a-Soup containing only 0.1% lamb extract
A packet soup contained mutton dressed up as lamb‚ an angry customer complained to the advertising watchdog.But the Advertising Standards Authority (ASA) disagreed with Mr RH Wroe-Street of Cape Town‚ saying: "While [we] understand that 0.01% lamb extract may be a very low amount in the eyes of the consumer‚ the product does contain lamb‚ and contrary to the complaint‚ the ingredients do indicate this."Wroe-Street‚ of Rondebosch‚ complained about the packaging of Knorr Cup-a-Soup‚ which included the words: "Improved recipe! Lamb & Vegetable." He said the picture on the pack "clearly depicts a mug of soup and alongside are pieces of mutton and a carrot".Knorr‚ which is owned by Unilever‚ told the watchdog the ingredient list on the back of the pack specified "lamb extract". This indicated the inclusion of real lamb in the product‚ a powder which is reconstituted by adding boiling water."By virtue of the nature of the product and its intended use‚ the real lamb contained in the produc...
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