My Brilliant Career... The horizon's the limit for this gifted marketer
Buyi Mafoko is the MD and co-founder of Leratadima Marketing
What do you do at work each day? My daily activities involve offering strategic oversight on the growth direction of Leratadima through evaluating ways to create value for our clients in the services we offer them. What drew you to do what you do? God and His purpose over my life. I could never have qualified myself for the position my career is in. My story is defined by purpose colliding with divine timing and opportunity. I have a sports sciences degree but have always subscribed to an entrepreneurial and creative spirit, mostly due to my family background. I ended up in marketing without any formal qualification, having always been fascinated with brands and their involvement in our everyday lives. When did you start Leratadima Marketing, and how did you realise there was a need for this kind of service? Leratadima was initially established as an outdoor advertising business in 2007. I joined the company in 2011 and recommended a rebrand that positioned us as a full-service mark...
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