Send me, Mr President
It is time to unleash one of SA’s most powerful weapons to reinvent the future: creativity
OK, so I’m putting my hand up. A new dawn is one thing, but ensuring a bright new day will take more than a little creativity, and it’s going to need all sorts of us to step up. I was lucky enough back in May 1994 to co-found the first advertising agency born in the new SA, a little shop with big dreams on a rollercoaster ride of change. It was probably the last time we all as one nation felt the stirring of hope that is once again emerging today. As the fragile new SA wobbled uncertainly, but proudly, we were fuelled by belief and fired up by idealism. We wanted to make more than ads, and make a difference to society. We borrowed some wisdom from Winston Churchill: “We make a living by what we get. We make a life by what we give.” This MAL way of thinking (MakeALiving, MakeALife) explored the duality of the haves doing something for the have-nots, and inspired all kinds of projects designed to put back into communities – best of all, building cool libraries in township schools ...
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