ENTREPRENEUR: Founder of SwiitchBeauty Rabia Ghoor
SA's Kylie Jenner: How 17-year-old Rabia Ghoor is building her own make-up brand
She’s not old enough to vote — but Ghoor’s make-up and skin-care brand could make her SA’s very own Kylie Jenner
Rabia Ghoor is at the helm of a make-up and skin-care empire, has conquered the e-commerce market with a niche product and has her brand SwiitchBeauty on the tip of every SA make-up artist’s tongue — and she’s not even old enough to vote or drive. Dressed in a crisp black pants suit with perfect eyeliner that could rival any Mac artist’s, Ghoor is all smiles but gets straight to business — and her business insight could rival that of seasoned entrepreneurs. It’s disarming when she throws in a pop culture reference — her current favourite is "bye Felicia" as a dismissive farewell — and you remember that she’s just 17. Even as she negotiates business deals and creates innovative products, she’s most excited about turning 18 in February so she can get her driver’s licence. SwiitchBeauty began as a passing idea when Ghoor was 14 and she told her dad she wanted to sell make-up online. A year later, she was running a successful business while juggling school. The make-up industry is growi...