What you do at work each day? Most of my day is spent trying to understand how our customers interact with Vitality and how we can make their experiences with us more intuitive, simple and pleasant. I am also involved in new product development, which involves investigating whether the idea makes business sense, how to implement it (creating a business case and putting product-specification documents together) and then working with the different teams to make sure that the requirements are included. This typically involves working with the developers if we need it on the website or app, and the call-centre agents as well as the analytics team so that we can track the return on investment once the product has gone live. My second function is trying to support pregnant women and babies and kids in becoming healthier. We provide tools and incentives for moms as well as kids to make healthier eating choices and to become more physically active. How did you end up doing this work? My bac...

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