Good entrepreneurship is all about finding the right gap. And Nothando Moleketi seems to have done just that. The co-founder of ReWare — which refurbishes and sells pre-owned cellphones — has entrenched herself in an area of the industry that is still growing exponentially. Moleketi started her company purely as a cellphone buy-back business called Zwipit in 2014. She and co-founder Felix Martin-Aguilar, who is ReWare’s CEO, identified a gap in the handset market fuelled by the demand for affordable, high-quality smartphones from a trusted source. Six months into their venture, they were inundated with queries from consumers who wanted to buy used phones. This feedback, along with the prolific trading of smartphones on local online classified websites and what they saw as the maturing of the used-phone market internationally gave them a clear signal that the market was ready, says Moleketi. The pair created ReWare to sell the phones. Today ReWare supplies companies and individual co...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.