Tourism bosses are turning to top schools such as Michaelhouse‚ Hilton College and St Anne’s to help market Durban as a holiday destination. This comes as Durban’s tourism officials tap into the youth market‚ who are now the face of global travel.Some 70% of travellers to Durban are under the age of 35‚ mimicking the global trend.At a gathering of tourism stakeholders on Wednesday at the Durban International Convention Centre‚ Peter Bendheim‚ project executive at Durban Tourism‚ said youth travel was its key focus.According to a research study by Durban Tourism that looked into the insights of the youth and their travel patterns‚ youth travel has grown rapidly in recent decades as living standards have risen and people from developing countries start travelling for the first time.Bendheim said the study showed that in the top boarding schools, including Durban High School and Michaelhouse in KwaZulu-Natal‚ almost 40% of students are foreigners mainly from Africa‚ China‚ Malaysia and...
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