DA files complaint against Bell Pottinger
DA’s complaint lodged with two UK professional bodies in which Bell Pottinger has membership
The Democratic Alliance (DA) has lodged a formal complaint against Bell Pottinger with the UK-based Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) on the grounds that the firm promoted racial hatred in South Africa. Bell Pottinger is a member of the PRCA and the CIPR. Both have a clear a code of conduct that PR firms must adhere to. The DA alleges that the public relations firm — which worked for the Guptas and devised a strategy of protest against "white monopoly capital" to divert attention away from criticism of the Gupta family’s activities — violated the codes of conduct of these regulatory bodies and behaved in an unethical manner. The DA’s communications spokeswoman Phumzile van Damme said in a statement Sunday that President Jacob Zuma’s son Duduzane Zuma, in his capacity as a Gupta employee had procured the services of Bell Pottinger "in what seems to have been an attempt to divide and conquer the South African ...
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