Health monitor calls for ban on alcohol marketing
Monitoring Alcohol Marketing Project Africa says a complete ban on alcohol marketing is the only way to deal with its negative effects on citizens, especially the youth
Low compliance with responsible marketing principles and the effects of early exposure to alcohol advertising have prompted a call for a total ban of alcohol advertising and marketing. Two recent studies have come to this conclusion, saying a ban would to reduce alcohol consumption among the youth. The Monitoring Alcohol Marketing Project Africa (Mampa) says the only way of dealing with the negative effects of alcohol marketing on citizens, especially young people, is to ban alcohol marketing altogether. Mampa is a public health surveillance programme devoted to monitoring alcohol marketing activities in Africa as well as youth exposure to such marketing activities. Its conclusion on outlawing alcohol marketing follows an analysis of 282 alcohol advertising and marketing materials from rural and urban areas in seven countries, excluding SA. The results from studies done in Ghana, Nigeria, Uganda, The Gambia, Kenya, Malawi and Namibia found that 27% of the 282 sampled advertisements ...
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