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The Advertising Standards Authority (ASA) of SA announced on Tuesday it had voluntarily entered into business rescue. The authority’s board had decided to begin the voluntarily business-rescue process to allow time for restructuring the organisation, while reviewing and rebuilding its funding model. ASA is a self-regulatory independent body responsible for regulating against unfair and misleading advertising. It was established by the marketing, communications and media industries in 1968 and is supported by three industries and government. Director of Media Monitoring Africa William Bird said ASA had been in perilous state from a financial side for quite a while. Its fall into hard times was a direct result of the digital revolution, he said. Bird blamed a combination of the present hard economic times, declining newspaper revenue models and the fact that ASA members were undergoing difficult times and not adjusting to the digital environment. "You have failing models [a] bad econo...

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