Chery discloses global expansion plans at user summit

Chinese brand Chery is on a mission to become a global powerhouse in the areas of automotive manufacturing and digital technology. The company has no less than eight vehicle brands under its umbrella including Jaecoo, Omoda, Exeed, Luxeed, Jetour, Karry and iCar, in a complex mix of exports, domestic cars and badge engineering.

I recently attended the 2024 Chery international user summit in Wuhu, where the company outlined its plans and products to the world media and global dignitaries...

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