Iconic brand replaces Jaguar Land Rover whose contract ended in January
30 June 2022 - 15:12
byPhuti Mpyane
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Toyota SA big-wigs CEO Andrew Kirby (third from left) with some of his management team pose with members of the Bok squad. Picture: SUPPLIED
Toyota SA Motors has announced a three-year partnership with the Springboks, replacing Jaguar Land Rover whose contract ended in January.
Toyota, a brand synonymous with SA rugby has been the backer of the backer of the Free State side â the Toyota Cheetahs â since 2011.
A Jaguar Land Rover spokesperson said the partnership with the Springboks wasn't renewed because of a lack of cars to supply to the team as a result of the ongoing worldwide shortage of semiconductors.
However its sponsorship with individual players such as Bongi Mbonambi, Lukhanyo Am and Dwayne Vermeulen will continue.
âIt goes without saying that Toyota has a strong bond with SA rugby. The future of SA rugby is bright both domestically and internationally and we are honoured to drive this new chapter in SAâs sporting journey,â said Leon Theron, senior vice-president of sales and marketing at Toyota SA.
Jurie Roux, CEO of SA Rugby said: âFor many years Toyota has been one of the most trusted motoring brands in SA, and to have them on board as one of our new sponsors is a great moment. We are living in particularly challenging times, but it speaks volumes of the value of the Springbok brand that we are still able to welcome new partners.â
Theron added: âWhen the chance to get involved with the Springboks came about, it was a no-brainer for us. Toyotaâs culture is shaped around positive contributions to the country we love. Itâs how we strive to lead the way.â
The Springbokâs international season officially kicks off at Loftus Versfeld on Saturday with the first of three Tests against Wales.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
News
Springboks name Toyota as new vehicle sponsor
Iconic brand replaces Jaguar Land Rover whose contract ended in January
Toyota SA Motors has announced a three-year partnership with the Springboks, replacing Jaguar Land Rover whose contract ended in January.
Toyota, a brand synonymous with SA rugby has been the backer of the backer of the Free State side â the Toyota Cheetahs â since 2011.
A Jaguar Land Rover spokesperson said the partnership with the Springboks wasn't renewed because of a lack of cars to supply to the team as a result of the ongoing worldwide shortage of semiconductors.
However its sponsorship with individual players such as Bongi Mbonambi, Lukhanyo Am and Dwayne Vermeulen will continue.
âIt goes without saying that Toyota has a strong bond with SA rugby. The future of SA rugby is bright both domestically and internationally and we are honoured to drive this new chapter in SAâs sporting journey,â said Leon Theron, senior vice-president of sales and marketing at Toyota SA.
Jurie Roux, CEO of SA Rugby said: âFor many years Toyota has been one of the most trusted motoring brands in SA, and to have them on board as one of our new sponsors is a great moment. We are living in particularly challenging times, but it speaks volumes of the value of the Springbok brand that we are still able to welcome new partners.â
Theron added: âWhen the chance to get involved with the Springboks came about, it was a no-brainer for us. Toyotaâs culture is shaped around positive contributions to the country we love. Itâs how we strive to lead the way.â
The Springbokâs international season officially kicks off at Loftus Versfeld on Saturday with the first of three Tests against Wales.
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