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Despite the semiconductor shortage and declining global car sales, Bentley Motors sold a record 14,659 cars in 2021, an increase of 31% over the previous record year (11,206) in 2020.
This significant achievement was driven by new model introductions, a fresh product portfolio and increasing demand for Bentley’s new hybridised models, introduced under Bentley’s Beyond100 strategic path to full electrification by 2030.
The success of this new hybrid option ensured the Bentayga SUV remained Bentley’s best selling model range. Furthermore, a full year of Flying Spur sales around the world and the introduction of the Continental GT Speed, among 11 new derivatives launched, added to this success.
The Americas region maintained its position as the luxury British brand’s biggest global market, followed by China, with those two markets contributing more than half (56%) of Bentley’s total global sales.
In addition to Bentayga’s 40% share, Bentley’s definitive luxury grand tourer, the Continental GT added 33% of total sales. With the market entry of the Hybrid imminent, the Flying Spur’s 27% of total sales is expected to grow even further in 2022.
Adrian Hallmark, chair and CEO of Bentley Motors, said the reaction to the introduction of the Bentayga Hybrid and anticipation for Flying Spur Hybrid demonstrated the path on which the luxury sector was heading.
The Americas region delivered 4,212 cars, an increase of 39% on 2020. Sales in other regions grew as follows: China (40%), Europe (15%), Asia Pacific (37%), UK (14%), and Middle East (24%).
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.