The Jaguar I-Pace was the first premium all-electric performance SUV.
The Jaguar I-Pace was the first premium all-electric performance SUV.

Bengaluru —  Luxury car group Jaguar Land Rover (JLR) unveiled plans to go electric on Monday, saying it aims to be net-zero on carbon emissions by 2039 as it joins a global race to roll out clean-energy vehicles.

The Tata Motors-owned group’s strategy — internally referred to as “Reimagine” — comes as car groups worldwide accelerate moves towards fleets powered by electric and other green technologies.

Land Rover will add six pure electric variants in the next five years and future Jaguar models will be built exclusively on a pure electric architecture, JLR said, adding, that the first all-electric variant of Land Rover will debut in 2024.

Shares of parent company Tata Motors jumped as much as 3% to 335-rupees after the announcement.

In January, General Motors said it aims for all new cars, SUVs and light pickup trucks to have zero-exhaust emissions by 2035, a dramatic shift by the largest US carmaker away from petrol and diesel engines.

By 2030, it is anticipated that 100% of Jaguar cars, and 60% of Land Rovers, will be equipped with zero-exhaust powertrains, JLR said.

Late on Friday, Tata Motors named Marc Llistosella as its new CEO. 



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