CAR MARKETING
WATCH | Cadillac pays homage to ‘Edward Scissorhands’ in new ad
09 February 2021 - 10:39
Edward Scissorhands was a whizz at trimming hedges but not so great at everyday tasks like eating or driving, in Tim Burton’s 1990 movie.
Edward’s fictional son, Edgar, inherited his father’s shears for hands and Cadillac has found a novel way to help him operate a car: the Super Cruise hands-free driver assistance feature on its new Lyriq electric car...
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