ROAD TEST
Twinkle twinkle little Starlet
Toyota’s budget hatch has plenty to offer for the price, and buyers don’t seem to mind that it’s a Suzuki in drag
19 November 2020 - 05:03
Cross-brand partnerships help keep car prices down through shared R&D costs and improved economies of scale, but motoring marriages can be controversial and they’ve had varied levels of success.
Exhibit A is Toyota’s Supra sports car, which has failed to ignite the market partly because it’s a BMW Z4 in drag. As good as the Supra is (and it really is), the two brands appeal to different buyers and don’t necessarily splice together well...
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