NEWS
Cost cuts and model culls for Mercedes in new strategy plan
A- and B-Class face potential axe as Mercedes adopts a renewed focus on luxury
08 October 2020 - 05:05
Mercedes-Benz will cut 20% from its operating costs and slash several underperforming models by 2025, it announced this week.
Launching the brand’s new strategy on Tuesday, Daimler board chairman Ola Källenius insisted he was moving Mercedes-Benz upmarket from a premium brand fighting with BMW and Audi to a luxury brand competing with Bentley and Rolls-Royce...
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