How to get the new Lamborghini Spyder into your driveway
Italian firm finds a novel way to launch its new hair-ruffling sports car
Automobili Lamborghini used Augmented Reality (AR) for the virtual launch of its new model, the Huracán EVO RWD (rear-wheel drive) Spyder, on May 7 on its official website www.lamborghini.com (http://www.lamborghini.com)
The Italian sportscar firm used AR to launch the car in an all-new way during this time of global emergency and social distancing. Using Apple’s AR Quick Look, the company brought its latest V10 super sports car directly to customers and fans worldwide: all they need is an iPhone or iPad. Sorry Android users, you were left out...