Automobili Lamborghini used Augmented Reality (AR) for the virtual launch of its new model, the Huracán EVO RWD (rear-wheel drive) Spyder, on May 7 on its official website www.lamborghini.com (http://www.lamborghini.com)

The Italian sportscar firm used AR to launch the car in an all-new way during this time of global emergency and social distancing. Using Apple’s AR Quick Look, the company brought its latest V10 super sports car directly to customers and fans worldwide: all they need is an iPhone or iPad. Sorry Android users, you were left out...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now