INTERVIEW
Lockdown fast-forwards a digital revolution in car sales
Auto Trader’s George Mienie tells how Automotive Digital Retailing has been catalysed by the Covid-19 crisis
23 April 2020 - 05:00
Long before the Covid-19 forced matters, the automotive industry had begun its introspection into how to do business in the digital future. George Mienie, AutoTrader’s CEO, had already begun making the moves as well. We asked him about the fortunes of the automotive sector post the coronavirus era.
Phuti Mpyane: The advent of the digital era has changed the way customers buy cars. The web, social media and even interactive digital showrooms have arrived on the SA scene. How has technology affected the pre-owned vehicle purchase experience?..
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