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March 2020 will henceforth be remembered for the Covid-19 disaster, and the global automotive industry joined the lockdown to protect against the virus sweeping the world.

Motorsport events have been cancelled in droves and production lines shut down, but the industry pushed on despite the empty streets and dealer floors, using novel ways to reach out to consumers to inform them about gleaming new products that were meant to be showcased at the motor shows...

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