MOTOR BRIEFS
Markus Duesmann appointed as new Audi boss
The former BMW executive is tasked with keeping the Vorsprung spirit alive
Volkswagen (VW) has installed former BMW executive Markus Duesmann to re-invent Audi after the German premium brand lost key engineering know-how and influence in the wake of the 2015 diesel-cheating scandal.
Duesmann will become CEO of Audi as well as take on board-level responsibility for research and development (R&D) at VW Group on April 1 2020, the Wolfsburg-based multi-brand group said. Duesmann’s job will include injecting new meaning into the company’s advertising slogan “Vorsprung durch Technik”, or “Advancement through Technology”, after Audi fired a raft of senior engineers in the wake of “dieselgate”...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.