Xavier Gobille was recently appointed MD of Peugeot Citroën South Africa (PCSA), tasked with reviving the two French brands in a market that has largely shunned them.

Citroën stopped selling cars here in 2016 due to slow sales, while Peugeot remained but idles along selling an average of 90 cars a month for about a 1% share of the local new-car market...

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