Toyota’s decision to create a new compact crossover segment against the backdrop of its hugely successful land marauders in 1994 has been a brilliant move.

The newest iteration of the Rav4 is already going great guns in the market and proving just as popular as the outgoing model, despite determination from many rival brands to match its popularity in the family transport market, with only a few coming close...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now