The thing about Marc Lichte’s distinct design language for modern Audi SUVs is that it’s probably worn better by the company’s new Q3 city romper than the Q8 from which it emerged.

The burly Q8 coupe SUV strays perhaps too far into the left field. The Q3’s more approachable and easily becomes the most interesting to look at in the company of rivals that includes BMW’s staid X1, Merc’s swoopy GLA and Volvo’s upright-looking XC40. But has Audi managed to package the things that upwardly mobile and connected customers want in a modern-day compact crossover?..

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