How Mazda has trebled its SA sales

It’s been nearly five years since Mazda’s divorce from Ford in SA, in which time the Zoom-Zoom brand has trebled its new-vehicle sales, grown its overall market share to 2.6% and improved its resale values.

After a fairly quiet period on the new-product front, Mazda Southern Africa is back in the limelight with the just-launched new seventh-generation Mazda3. Early next year the car will be joined by the CX-30, a compact SUV that will slot in between the CX-3 and CX-5 in Mazda’s local line-up...

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