FUTURE OF SALES
Digital car-buying still needs the human touch
Mercedes expects 25% of its sales to take place online soon, but customers still like to get personal advice
25 July 2019 - 05:03
As modern cars become ever smarter and more digitised, so too does the way we buy them.
Five years ago the average customer visited a dealership five or six times before a purchase; now it’s an average of 1.4 times, says Selvin Govender, Marketing Director of Mercedes-Benz Cars South Africa. He says car buyers now do about 19 hours of research before walking into a showroom...
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