The story of Danish business Lego’s journey from its humble beginnings brought upon by the Great Depression of the 1930s is rather interesting. Fascinating still is the enthusiasm and the patience of devotees of these toy bricks.

A self-proclaimed Lego artist once recreated Michelangelo’s David from 16,349 bricks for an exhibition while another once built a life-size model of Santa Claus and his sleigh complete with nine reindeer using 700,000 Lego bricks. Lego has not escaped the attention and imagination of passionate builders who also have a love for cars...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.