INTERNATIONAL LAUNCH
Range Rover Evoque an object of desire at full force
We drive the second-generation Range Rover Evoque, which is cruising into SA in May
The new Range Rover Evoque will launch in SA in May and will deliver more of chief designer Gerry McGovern’s reductionist strategy as well as more comfort, luxury, tech and off-road ability. It will, in a nutshell, be more Range Rovery. At its international launch in Greece, it was immediately obvious that McGovern and his team have taken inspiration from the Velar, which makes sense given that it won the World Car of the Year Design trophy in 2018. The year 2019 could well be the best one yet for Land Rover and the Evoque is set to be a big contributor to that as the company continues to move towards producing what McGovern says are “objects of desire” rather than just 4x4s as it did 10 years ago. He says the Evoque design has been pared back to its very essence, the sort of thing designers say. We can translate that for you: it basically means many of the heavy mouldings have gone, replaced by simple surfaces, cleaner lines and, of course, those Velar-inspired items such as slim h...
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