INDUSTRY NEWS
Keeping the wheels of the automotive industry turning
Mark Smyth visited Rimstock and found the business is more fascinating than you might think
Matt Neal has been racing in the British Touring Car Championship (BTCC) since 1991 and has won three times. He is also the brand ambassador and marketing chap for a company called Rimstock. You probably haven’t heard of it, but it’s likely that you see its products every day, either on the streets, in these pages or in videos on social media. In fact, you will probably see its products on one of the pages this week, though the automotive manufacturer in question prefers no-one mentions it. Rimstock makes wheels — tens of thousands of them. It has a very nondescript factory and head office in the town of West Bromwich near Birmingham in the UK. I was last there nearly 20 years ago and the building still looks the same — in fact I could swear the boardroom and its furniture is still exactly the same too. These days, though, the facility has expanded significantly and we took a tour to see how it makes alloy wheels for some of the world’s must revered carmakers. We’re talking about co...
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