It’s all going on at Aston Martin nowadays. Just a few years ago it was being criticised for launching models that had looked the same for years, albeit in a classic, acceptably Aston kind of way. Then the DB11 came along, followed quickly by the new Vantage, and they just keep on coming. The man who has overseen this dramatic change is the same man who stuck with the company through the years of tweaked designs. Marek Reichman, Aston’s chief creative officer, has seen many changes at the company and has been frustrated that some have not come fast enough in the past. We caught up with him recently to talk about the new energy in the brand.

Reichman told us that he always knew the potential and so he “hung in”. He says there was always a “pent-up desire to show capability but there wasn’t much wind in the sails”. It’s all changed now under boss Andy Palmer he says. “We have a heartbeat, we are now a trained athlete.” The company maximised that heartbeat at the recent Geneva In...

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