What is the compelling reason to buy the new electrically powered Jaguar I-Pace? The saving on running costs? Charging it with electricity will cost about a third of the price of running a petrol or diesel SUV, but this isn’t necessarily a big priority for someone who can afford to spend R1.7m-R1.9m on an I-Pace. The 4.8 seconds it takes to whoosh from 0-100km/h? That’s fast, no arguments, but there are other sporty SUVs that are just as quick, for instance the petrol-powered BMW X4 M40i, which claims a similar 0-100 time but sells for a more palatable R1.1m. The almost completely silent running, then? Perhaps, although humans do tend to enjoy a good engine sound. The prospect of no six-cylinder symphony or V8 war cry cuts out a key emotional sense that some drivers might not be willing to give up. They may see it like being in the front row a rock concert with the sound turned off. So is there a compelling selling point to Jaguar’s luxury electric SUV? Yes, it’s the instant acceler...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now