It was all change for Triumph motorcycles in SA in 2018 when the brand was taken over from longtime importers Kawasaki Motorcycles SA, and handed to the Fury Motor Group in a joint venture with automotive industry veteran Bruce Allen. It was part of the British brand’s efforts to portray a more upscale new corporate worldwide image in single, larger dealerships in cities rather than the previous smaller dealers scattered about suburbia. The plan to showcase this smart image in a new flagship Triumph World Black facility in Woodmead has been put on hold after SA motorcycle sales took another big dip in 2018 and, for now, the importer has decided to continue selling bikes from its existing Sandton dealership, with smaller service and repair facilities around the country. It’s been a rough ride for SA’s motorcycle industry in the past few years, particularly in the over-500cc market, which has dropped from 9,000 units sold in 2014 to 4,800 in 2018, and last year the market was down 26%...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now