When I first heard the marketing line for the new Rolls-Royce Cullinan was going to be “Effortless, Everywhere”, I was sceptical. After all, it’s no Range Rover, the brand has a bit of intercontinental rally heritage but not decades of off-road expertise. And besides, the Cullinan doesn’t even have full wheel articulation like a Range Rover, a Jeep or a Land Cruiser. So surely not “everywhere”? I was overthinking it, because according to the team behind the new Cullinan at its launch in Jackson Hole, Wyoming in the US, owners don’t need it to go everywhere. They don’t need it to climb every mountain and ford every stream — they have a Range Rover, or maybe two. And probably a Gelandewagen too.

What the customers said they wanted, way back when the project started around five years ago, is an SUV that can take them, their kids and their dogs to places in the style to which they have become accustomed, in the style of a Rolls-Royce.  We went to Jackson Hole, the place where Danc...

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