OPINION
Reinventing Porsche in a fast-changing world
Wolfgang Porsche, chairman of the supervisory board of Porsche, talks about the essence, the magic and the future of the company
The future has many names: for the weak, it means the unattainable. For the fearful, it means the unknown. For the courageous, it means opportunity.” This quote from French author Victor Hugo is used frequently, but rarely has it been as fitting as today, when we are talking about the future of mobility. For many decades, mobility has revolved around the car — as a means of transportation, as a status symbol and as a fascinating machine delivering driving pleasure. But traditional mobility as we understand and practise it every day is now at a turning point. We live in a multimobile age. With information and communication technology developing at a lightning-fast pace, we are not just available 24 hours a day, seven days a week, wherever we are; we can be everywhere at the same time. With video conferences replacing business trips, online chats with friends replacing meet-ups at the bar, home-working replacing your desk at the office and laptops replacing shopping trips into town, i...
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